Oct 27
Data-hungry-by-nature Google Inc. just announced they’re partnering with the Nielsen Company in a “a multi-year, strategic relationship.” For starters, Google says they now want to utilize Nielsen’s demographic data – like aggregated set-top box data – for the Google TV Ads platform to help advertisers better target their campaigns. [Thanks Search-Engines-Web.com and Manoj!]
[By Philipp Lenssen | Original post | Comments]
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